Monday, June 4, 2012

War on Supersize-Everything

How did we get to the point where the Mayor of the Big Apple introduced a ban on sales of sugar drinks in bigger than 16 ounces cups?


Have you ever bought a super-size soft drink… or super-size anything?

Well, the fact that the Mayor stepped beyond his boundaries to tell us what not to do did not bother me as much as the fact that we got to the point where we buy these gigantic sizes. There is no disagreement that super-size anything is not a good thing.

As I was listening to a debate about this topic on Morning Living, I thought of how we got here. Did the free enterprise competition create the race for bigger portions for a buck? And, somehow, we took the bate and sold ourselves to bigger quantities for the price of quality. Something had to give! The chain reaction followed – restaurants started competing whose portions are larger, who would offer unlimited refills; and the stores over time started offering family packs of everything. Somehow, even though I don’t have a super-size family, I found myself shopping at Costco on a regular basis and not just when I have lots of guests coming over for dinner. The sad truth is that the more products I’ve got in the fridge, the more I eat!... and then I avoid scales…

Apparently, I tripled the amount of my daily coffee!
Coincidently, just few days before the Mayor’s decision was announced, I came across with a post by the writer Tory Hoen for the blog Haven in Paris - Cult of Quality: Meeting the French Standards. The author here wrote about how our standards of quality changed and got so low, while for French people “quality and moderation trump quantity and excess,” and that for some Mediocrity is the ultimate shame.  I am sure that this is not true across the board, but I am also sure that we need to take this issue seriously because the temptations to settle for lots of mediocrity is everywhere around us, and we are the ones who should declare the war against oversize everything and not the Mayor, and we should have done it a long time ago.

Now, since the education starts from home, it is our responsibility to teach our children to live a quality life. And nothing would work better than our own example. Should we keep bags of chips and sweet cereal or bags of raw unsalted almonds and whole grain cereal in our pantries? Should we buy five huge tomatoes from the superstore to feed a family of three, or will three smaller organic tomatoes do? Should we get a gallon of orange juice from concentrate or will a quarter of a gallon of freshly squeezed orange juice do?

Our Serving Plates Before...
Our Serving Plates Now...
Silverware Sizes Before and Now
I really want to get to the bottom of this. I want to figure out how much we actually do need to consume, to compare the product’s quality and prices to the quantity.

I want my boys to live and enjoy the quality of life, even if that means that they would have to give up the quantity. Lets plant the roots of the new generation in the making… That’s my ten cents.

With love always,
xo, Zuma A.

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